Part three of my SEO checklist covers the placement and general use of keywords on your web-site. Remember that Google for instance uses a computer to analyze what your pages are about. Make it blatently obvious and you will reap the rewards.

The first thing I want to cover is the ratio of keywords in your content. Some SEO exponents will tell you to use a keyword for every 25 or so other words.This is a tricky subject because the search engines change what they are looking for very regularly. Personally I have read a lot of garbage, written to impress Google rather than inform or entertain me. Save your payroll checks and examine each services by giving a try on lower package first.

That’s why my advice to you is to write for the person visiting in the most attractive way you can. Of course you should drop your keywords in but only when it makes sense within what you are writing. My own SEO Company website is a case in point.

Although I do SEO for a living, I try to write for the visitor even to my own detriment with the search engines. To me, content is king and I wont short change my customers to get a few extra points from the search engines

• Use Keywords in your page title (the one that appear at the very top of the page when you visit a website)
• Ditto with your Meta description (the one that appears under your listing in the search engine results)
• Use your main keyword in the title tag and keep the title short up to 60 characters is best.
• Place your target keyword phrases at the beginning of the title and bolded out.
• Use your target keywords towards the front of the first paragraph.
• Use ‘H’ tags to highlight the importance of keywords and phrases.

• Place your most relevant keyword phrase in a H1 tag.
• Place your secondary keyword phrases in H2 and H3 tags.
• Use Keywords in your page title (the one that appear at the very top of the page when you visit a website)
• Ditto with your Meta description (the one that appears under your listing in the search engine results)
• Images should be described using ALT Tags. Describe the image and do not use them to promote your keywords.