People usually confuse page rank with link popularity. They may appear the same, but the fact is that page rank and link popularity are very much different. For instance, link popularity is a measure of a website’s popularity and the number of links that are connected to it. It is also a measure of the quality of the websites connected to your website. On the other hand, page rank is a term used by Google in classifying websites according to description, keywords, and link popularity. It makes use of a ranking from 1 to 10. Thus link popularity is a measure of quality while page rank is a measure of quantity.

One of the most critical things for a website owner is link popularity. No one would know that a website exists if the website is not popular at all. One can enable a website to gain popularity through various pop up campaigns, but when the quality of the website leaves a lot to be desired, then the link popularity suffers.

Link popularity can be gained by having the proper keywords on your site, link exchange, and maintaining a good reputation. Link exchange allows your website to gain popularity in search engines. This would mean more traffic to your site and in turn more profits for any website owner.

Another good way of gaining extra link popularity is by having good content. You need to have interesting bits of information on your portal. The website should have material that should spice up the interest of your visitors. This way you can even get linked by other viewers of various websites, and perhaps a webmaster who finds your website interesting can provide you with content and links that would add up to your link popularity.

For instance, a website selling and providing information about books can should figure prominently in search engines particularly if an internet user types in the keyword “books” on Google, for instance. When the website is not on the top 10 websites on books as listed by Google, there is a problem since the website is not getting enough traffic. A website owner can address this problem by comparing the top search listings with their website.

The website owner should determine the links he has on his website and the number of websites targeted to his site. These are some important considerations to gaining greater link popularity.

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